CAKECOIN
EST.
2024
The Cake Coin Bros Logo
Youth Entrepreneurs · Dubai

The Cake
Coin Bros

Aaron & Nathan — 2 young entrepreneurs creating a kinder, allergy-friendly world.

Our Story Get in Touch
Introduction
Aaron and Nathan Lederer, founders of The Cake Coin Bros, in the Dubai desert at sunset
Est. Dubai, 2024

Meet The Cake Coin Bros

Aaron &
Nathan

Aaron and Nathan: Youth Entrepreneurs with a Mission.

Aaron and Nathan are two British brothers living in Dubai who turned a personal challenge into a meaningful business.

Living with multiple food allergies, they often found it difficult to enjoy the same treats that other children could. Rather than accepting the limitations, they decided to create a solution.

In 2024, they launched The Cake Coin Bros, a brand dedicated to creating delicious children's favourite snacks and desserts that are gluten-free, dairy-free, egg-free, nut-free, and allergy-friendly.

Their goal is simple: every child deserves to enjoy great food without feeling left out.
Storytelling

Storytelling
Moment

"The idea for The Cake Coin Bros was born in a swimming pool at the Taj Hotel on Palm Jumeirah in Dubai."

While talking about their experiences with food allergies, Aaron and Nathan imagined a brand that could make allergy-friendly treats fun, exciting, and accessible for every child.


That day, they sketched their first ideas for the brand name, created the concept for their logo, and even designed their first cool pancake character — turning a simple conversation into the beginning of an entrepreneurial journey.

Aaron and Nathan Lederer above the Dubai skyline at the 1B Summit
The Inspiration Behind The Business
Aaron and Nathan Lederer baking allergy-friendly pancakes in the kitchen

Turning Personal
Experience Into Purpose

Growing up with food allergies meant Aaron and Nathan regularly missed out on birthday cakes, desserts, and special treats.

They realised many children around the world face the same challenge every day.

Instead of asking "Why us?" they asked "How can we help others?"

This question became the foundation of The Cake Coin Bros.

"Every product they create represents a child who deserves to celebrate, participate, and belong."
Storytelling Moment
Purpose

Our Vision
& Mission

The Cake Coin Bros polaroid at 1B Summit

Our Vision

We are building more than a brand — our vision is to spark a movement. What we started with food has grown into something much bigger, driven by kindness and youth empowerment.

The Cake Coin Bros was founded to empower children with food allergies, but our snacks are so delicious, they can be enjoyed by everyone.

Connecting with people to share our values is essential to us. From our roots in Dubai to our expansion across the UK and Europe, we are building a global family through workshops, partnerships, and community events.

Love, Aaron & Nathan

Our Mission

INSPIRE. CREATE. EMPOWER.

To create inclusive, allergy-friendly and delicious foods that bring joy, confidence, and choice to children and families living with allergies.

"Our mission goes far beyond the snacks we make. Through creative thinking, entrepreneurship, kindness, and community, we would like to prove that young people can lead change, solve real problems, and make a true global impact."

Aaron & Nathan's message.

Turning Kindness Into Real Impact

The "It Makes Sense"
Campaign — 2025

  • SSafe Food FirstTrust and confidence in every bite.
  • EEmpathy MattersWe lead with kindness in everything we do.
  • NNo Child Left OutInclusion is not optional — it's essential.
  • SStronger TogetherCommunity is our superpower.
  • EEducate to EmpowerAwareness changes lives.

In 2025, Aaron and Nathan launched The "It Just Makes Sense" Campaign in Dubai — the movement that marked the beginning of building a true community, not just a brand creating allergy-friendly snacks.

It quickly grew into a platform focused on inclusion, kindness, allergy awareness, and community support, bringing people together around a shared mission of making food more inclusive for all children.

The campaign also gained recognition from sustainability and community initiatives in the UAE, highlighting its wider impact beyond food into social change and awareness.

Kids with coeliac disease shouldn't have to compromise on food, miss out at birthday parties, or feel excluded in their daily lives. Supporting Every Coeliac Child.

It Makes Sense campaign poster
Highlights

1 Billion Summit 2026 & Kindness Campaign

1B Summit Angelo
1B Summit — Angelo
Meeting global creator Angelo at the 1 Billion Followers Summit, Dubai 2026.
1B Summit Creator
1B Summit — YouTube Creator Wall
Aaron and Nathan standing proudly in front of the iconic YouTube creator wall at the 1 Billion Followers Summit, Dubai 2026.
Beast Philanthropy
Beast Philanthropy
Inspired by MrBeast's mission to make kindness viral.
Guinness Record
1B Summit — Creator Wall
Aaron and Nathan standing proudly in front of the iconic YouTube creator wall at the 1 Billion Followers Summit, Dubai 2026.
YouTube Summit
YouTube — Celebrating Creators
At the 1B Followers Summit with YouTube's iconic play button.
Global Creators Wall
Global Creators Wall
Standing alongside the world's biggest creators — big dreams start young.

Aaron and Nathan's journey has been deeply shaped by purpose-led experiences in the UAE. Their involvement in the UAE's largest kindness campaign led them to the inspiring 1 Billion Summit in Dubai 2026, where they connected with global creators such as MrBeast, Angelo, Preston, and many others.

These moments became unforgettable milestones that strengthened their belief in using influence for positive change.

"Two young brothers discovered that when you help others feel included, kindness becomes so powerful."

Storytelling Moment

Kindness Campaign

Through these experiences, Aaron and Nathan continue to grow as young impact makers — proving that purpose, passion, and kindness can open doors to extraordinary opportunities and lasting impact.

One of their unforgettable experiences was joining the UAE's largest Kindness Campaign, where they designed paper hearts with kind messages, travelled across the Emirates, and witnessed how small acts of kindness brought joy and smiles to countless people.

Aaron and Nathan with blue paper hearts from the UAE Kindness Campaign

Guinness World Record

Aaron and Nathan at 1B Summit creator wall

Beyond kindness initiatives, they are also actively supporting sustainability projects in the UAE, contributing to a vision of a more responsible and conscious future. This commitment to impact also led them to take part in a Guinness World Record scuba diving event — "Beneath the Blue" — highlighting their dedication to environmental awareness and global action.

Inspiring The World

From Dubai To
Global Stages

Aaron and Nathan are proving that young ideas can create global impact.

From launching their journey in the UAE, their mission has grown beyond food into a movement of inclusion, kindness, and youth empowerment across borders.

Partnership plays a key role in their journey, as they continue to collaborate with communities and organisations that share their vision. They are now expanding their reach by launching their range in Budapest with HABA, strengthening their impact in Europe.

Alongside this, they are supporting young entrepreneurs across the UK, UAE, and Europe, helping to build bridges between cultures and create opportunities for the next generation.

Through initiatives like Impact Gen, they continue to inspire young people everywhere to believe in their ideas, take action early, and create meaningful change.

They are not only building a brand — they are building a global mindset of possibility.

Aaron and Nathan with UAE flags and Burj Al Arab
Community

Building An
International Community

Aaron and Nathan at the YouTube creator wall

They are building bridges between the UK, UAE, and Europe, uniting communities through inclusion and impact.

Meet the Team

Meet The Founders

Aaron Lederer, Co-Founder of The Cake Coin Bros, at Ferrari World Abu Dhabi
Aaron L.
Co-Founder

Aaron is 9 years old, turning 10 very soon. He has been a junior tennis player since the age of 5 and absolutely loves sports, especially tennis and football. His favourite colours are green and orange. Alongside sports, Aaron enjoys dancing and singing, and was selected for the Opera Boys Tour in Kent, England. He is full of energy and adventure, and adores exploring the UAE — especially scuba diving, beach days and loves visiting theme parks — his favourites are Ferrari World and Motiongate in the UAE. His favourite Cake Coin Bros treats are pancakes and mini chocolate cookies.

Nathan Lederer, Co-Founder of The Cake Coin Bros, skateboarding
Nathan L.
Co-Founder

Nathan is 7 years old, nearly 8, always full of energy and has a strong passion for the arts. He loves acting, singing, and performing, and has taken part in well-known UK shows such as We Will Rock You and Beauty and the Beast. He was also part of the Opera Boys Tour. Nathan loves skateboarding, enjoys basketball and football, and his favourite colours are blue and red. He finds joy in adventures in the UAE, especially sand dunes, snorkelling, beach days in Dubai, and adores theme parks, especially Warner Bros. World. His favourite Cake Coin Bros treats are pancakes and amaretti cookies.

What's Next

The Future Of
The Cake Coin Bros

Aaron and Nathan are building more than a brand — they are building a movement. Through The Cake Coin Bros, they are creating delicious, safe, allergy-friendly snacks for children and families, while driving a mission of inclusion and awareness.

Their vision includes:

  • Supporting children living with allergies worldwide
  • Hosting educational workshops
  • Sharing inspiring stories
  • Creating safe and enjoyable food experiences
  • Building an international community of families, schools, and supporters
Aaron and Nathan
Our Mission Statement

Aaron & Nathan's Message

"Every child deserves to taste the joy in every bite, regardless of food allergies. One thing that never changes is that every TheCakeCoinBros product is made by our trusted, certified gluten-free production partners, so you can snack with confidence."

Through entrepreneurship, kindness, and community, Aaron and Nathan continue to show that young people can lead change, solve real problems, and make a global impact.

Order & Stockists

Our Products

Aaron and Nathan Lederer with their allergy-friendly cookie and pancake gift boxes at HABA Budapest

Gluten-Free · Dairy-Free · Egg Yolk-Free · Nut-Free · Soy-Free

Every treat we make is crafted with love and care — so that children and families living with allergies never have to feel left out.

📍 Where to Find Us

  • 🇦🇪  Dubai, UAE — available for local delivery & events
  • 🇭🇺  Budapest, Hungary — stocked at HABA
  • 🇬🇧  United Kingdom — coming soon
Keep Connected With Us

Keep Connected
With Us

Follow along on our journey and join the movement for a kinder, allergy-friendly world.

Say Hello
Instagram
@thecakecoinbros
YouTube
TheCakeCoinBros
Email
hello@thecakecoinbros.com
© 2024 The Cake Coin Bros. Est. Dubai, UAE.